Wild birds are not administered artificial products. They still have a beautiful red colour. In the four studies that have taken place in the wild, it appears that the birds perfect their colours from crustaceans, insects and fish.
Of course it is impossible for us to feed it every day. However, keep in mind that the daily feed what we provide to our many birds also contains carotenes: Maize, linseed, fish (flour), shrimp (flour), spirulinae, ...